Language
In the era of new media, traditional hard advertising can no longer arouse consumers' interest, and with the emergence of soft communication through social media such as Weibo and WeChat, it has become a means of brand promotion. For stainless steel retaining ring manufacturers, the situation of soft propagation is diverse, but in order to succeed in soft propagation of stainless steel split ring, it is still necessary to start from the "brand positioning".
As an industry with low consumer concern, the stainless steel open-end retaining ring often fails to achieve the expected effect if it adopts the propagation mode of gale and rainstorm. However, once consumers have a purchase demand, their penetration is several times higher than that of FMCG. Therefore, when consumers enter the high penetration mode, it is crucial to let them see a lot of information related to the stainless steel open ring brand on the Internet.
As a stainless steel split ring brand, it must have its core positioning. Generally speaking, soft communication should be strongly related to the core positioning of the brand. Through continuous and uninterrupted communication, the brand's core ideas are repeatedly narrated, leaving a certain brand memory for consumers. When consumers generate consumption demand, they can immediately associate the brand. Soft communication requires attention to readability. The fundamental difference between soft communication and hard advertising is that soft communication has an affinity that hard advertising does not have.
Compared to forced dissemination through hard media, soft media mostly focuses on stories to make consumers willing to read. The most crucial aspect here is the narration of soft content. If soft articles are based on consumers' true feelings and incorporate brand factors, this kind of information is often more persuasive to consumers. Soft communication requires multiple forms of linking windows. With the rise of new media marketing tools, the access window for communication has become very important,
Currently, WeChat is changing people's reading habits, and the "handheld generation" has become a synonym for modern young people. In this case, although the soft dissemination of stainless steel split ring brands is published on some industry websites, official websites, and even print media, its effectiveness will be greatly reduced without the diffusion of mobile internet technology. Therefore, no matter how attractive the soft communication content is, it is necessary to achieve brand diffusion on a larger scale through these new media.
Nowadays, the topic of micro marketing is increasingly being mentioned by people. As an industry with low consumer attention, stainless steel split ring should pay more attention to humanized communication methods, put people first, and truly understand the needs of consumers in order to better promote their products.
